From Social Science to Industry Research: Darien Dixon Shares His Transition into the World of UX Research

Brandon: Thank you for taking the time to speak with me today. As I mentioned, I'm launching a blog to amplify the voices and experiences of Black UX researchers, and your insights would be incredibly valuable. Can you start by telling me a bit about your background and how you first got into UX research?

Darien: Sure, I appreciate the opportunity. Educationally, I went from North Carolina State to Maryland. I then pursued my master's and PhD through the Ronald E. McNair Scholars program at the University of Maryland. Professionally, I discovered UX research in 2019 through my girlfriend, who is now my wife, working in tech. She introduced me to the field, explaining it involves understanding how humans interact with the internet, products, services, and companies. I explored further, and that's how my journey into UX began during the early years of grad school in 2019.

Brandon: That's great. And congratulations on your recent marriage. Now, regarding your career, can you share your experience with getting into internships, what you expected, and what the process was like for securing those positions?

Darien: Thank you! My first internship was in the summer of 2021. I applied through cold applications on LinkedIn, searching for terms like user experience research, qualitative research, and sociology. I stumbled upon a company called Protagonist Technology, and that's how I got my foot in the door.

Brandon: That's interesting. Can you elaborate on your experience during the internship? What did you learn, and how did it contribute to your growth as a UX researcher?

Darien: Certainly. The internship was a valuable experience. Coming from an academic background, it was my first exposure to industry research. I learned a lot about user experience methodologies, qualitative research techniques, and the practical application of my academic knowledge in a corporate setting. It was a pivotal point that bridged my academic background with the skills needed in the industry.

Brandon: It sounds like a significant transition. As of November 2023, there seems to be an increase in internship job postings for UX researchers. Could you share any insights into this trend and how it aligns with your observations in the field?

Darien: Absolutely. I've noticed a surge in internship opportunities, especially in November 2023. More organizations are recognizing the importance of UX research, and the demand for skilled professionals is growing. This aligns with the interest I've received about the blog, as more researchers are exploring internships to kickstart or advance their careers in UX.

Brandon: That's fascinating. Can you elaborate on your experience with Protagonist Technology and the role you played as a sociocultural analyst?

Darien: Absolutely. Protagonist Technology is a research firm that engages in various types of research, including social advocacy, business collaborations, and government contracts, with a specific focus on narrative analytics. When I joined, the role wasn't explicitly termed user experience research; it was referred to as sociocultural analyst. Given my background in social research, sociology, and qualitative research, they were keen on having me on board. The interview process went well, and I was brought in for a fully remote position, with my team based in DC and colleagues scattered on the West Coast.

Brandon: Working as a sociocultural analyst, what were the key aspects of industry research that you encountered during your time at Protagonist?

Darien: My first taste of industry research at Protagonist was eye-opening. The projects involved understanding public perceptions, often condensed into a six-week timeline. It required the ability to conduct rigorous research quickly and translate complex theories into clear, actionable insights. Narrative analytics played a significant role in deciphering how the public perceived certain aspects and what implications that had for the company's future moves. Detail orientation was crucial, not just in academic sources but also in navigating everyday sources like news articles and YouTube, reflecting real-life experiences.

Brandon: That sounds like a demanding but enriching experience. Can you share the most valuable takeaway you gained from this internship?

Darien: Certainly. The most valuable takeaway was the importance of making clear decisions and being confident in them. Unlike academic research, where thorough contemplation is often the norm, industry research requires efficient and decisive decision-making. It emphasized the need for a clear rationale behind decisions, even if they weren't perfect or extensively cited. Being quick and efficient, not sloppy, was crucial. Additionally, the internship taught me the significance of collaboration and asking for help. In industry settings, seeking assistance is more about collaborative problem-solving rather than admitting a lack of knowledge. It's about saying, "How would you approach this problem?" rather than, "I don't know what I'm doing; please help." It's a more collaborative and efficient approach.

Brandon: Your insights into the fast-paced decision-making and collaborative nature of industry research are valuable. Did this experience influence your approach to research after your internship?

Darien: While my graduate school program wasn't in UX research, the shift in my research approach was evident. The efficiency and decisiveness I learned at Protagonist translated into a more streamlined and collaborative approach to problem-solving, even beyond the UXR field.

Brandon: That's interesting to hear how your experiences in UX research have influenced your approach to academia. Can you share more about how your time in UX research has affected the way you approach meetings and communication, particularly in an academic setting?

Darien: Absolutely. In academia, my advisor had a hands-off approach, but in UX research, the weekly standup meetings were a norm. The quick touchpoints to discuss recent activities or upcoming plans became a valuable part of my routine. I attempted to implement this in academia, but it didn't align as smoothly. However, those bite-sized interactions have a cumulative effect. For my second internship, I communicated my expectations for mentorship, advocating for regular, diverse conversations—sometimes deep, sometimes brief. This cadence of interaction became an important aspect of my professional life, emphasizing consistent touchpoints beyond seeking assistance.

Brandon: It's intriguing how you've translated these practices across different settings. What other key lessons or practices from UX research do you think academia could benefit from?

Darien: One significant area is the approach to meetings. UX research and business, in general, prioritize regular, focused interactions. Academia could learn a lot from this model, fostering efficient and frequent communication that goes beyond traditional academic meeting norms.

Brandon: That's a valuable insight. Shifting gears a bit, I'm curious about your experiences as a Black man in the field. Being the only Black man on your teams during both internships, how do you feel your identity has shaped your career path and experiences?

Darien: Being the only Black man on my teams in both internships has certainly shaped my perspective. I often bring unique insights based on my experiences. For instance, during a hackathon in Seattle for Redfin in summer 2022, I noticed potential social inequities in our project that my teammates overlooked. My identity allows me to see things from a different lens and contribute to discussions in a way that adds a valuable layer of understanding.

Brandon: It's clear that your identity has contributed to your unique perspective. Can you elaborate on any specific instances or challenges you faced related to your identity, and how did you navigate them in the professional environment?

Darien: The instances of being the only Black man in a professional setting sometimes come with the challenge of feeling isolated. In those moments, I relied on my ability to adapt, connect with colleagues, and build relationships. Navigating these situations involved finding common ground, creating a sense of belonging, and ensuring my voice was heard and valued. Both internships provided opportunities for growth and resilience in navigating these dynamics.

Brandon: Your perspective as a Black man and social science researcher in UX research brings a unique lens to the field. It's interesting to hear how you've navigated being the only Black man on your teams and the impact of your social science background on projects like the hackathon. Can you share more about how your identity and background have influenced the dynamics within your teams and the experiences you've had?

Darien: Being a Black man and a social science researcher adds layers to my perspective.. It's a unique viewpoint that contributes to the team's understanding. In breaking stereotypes, I've shifted expectations and brought a different feel to team interactions. Despite being the only Black man on some teams, it's not unfamiliar territory for me, having experienced it throughout my life. The experience can be challenging, but I've had a lot of practice navigating such situations.

Brandon: Your experiences and resilience are noteworthy. Moving on, as a Black researcher in UX, where do you see the field excelling in supporting diversity, and where do you think it falls short?

Darien: That's a complex question, and the answer may vary depending on the company and industry. Deliberate initiatives to diversify research teams are crucial, but the effectiveness may differ. UX research extends beyond tech, so industry-specific considerations play a role. I don't have a definitive answer, and it seems like a case-by-case evaluation. There's a need for continuous improvement and an understanding that one size doesn't fit all.

Brandon: It's a challenge many face, and your perspective is valuable. Shifting gears a bit, you mentioned discovering UX research through word of mouth, which is a common experience among Black researchers. What changes would you like to see in the industry to better attract Black research talent and make the field more visible?

Darien: One specific change I'd like to see is a more proactive approach to career development for students in fields like sociology. Business schools often have frequent job fairs and career expos, leading to internships. In contrast, other disciplines, like sociology, may lack such exposure. Creating opportunities for students to explore diverse career paths related to their degrees can bridge this gap. More initiatives that demystify UX research and showcase its possibilities would be beneficial.

Brandon: That's a concrete and insightful suggestion. As we wrap up, is there anything else you'd like to share about your journey, experiences, or insights in the field of UX research?

Darien: I would emphasize the importance of mentorship and creating spaces for diverse voices. Mentorship has played a significant role in my journey, and fostering inclusivity in the industry is vital. Encouraging open conversations, recognizing diverse perspectives, and valuing the contributions of all researchers can contribute to a more vibrant and innovative UX research community.

Brandon: Thank you for sharing your valuable insights and experiences. Your perspective adds richness to the understanding of diversity and inclusion in UX research.

Brandon: Your journey from working at a basketball camp to navigating career choices in academia sheds light on the challenges faced by social science students in finding clear pathways to industry research. Your perspective on the lack of career expos for humanities and social science students is particularly insightful. Can you elaborate on how creating pipelines and professional development spaces for social science students could bridge this gap?

Darien: Definitely. A significant challenge I faced was the absence of clear pipelines from social science majors to industry research. I didn't even know about the existence of UX research as a concept, and there was no dedicated job fair for social science students. Building pipelines would involve creating awareness among students that their skills, especially in qualitative research, are valued in industry research. Professional development spaces specifically designed for social science students could include resources, mentorship, and exposure to various career paths, ultimately guiding them towards opportunities they may not have been aware of.

Brandon: That's a crucial point. Moving forward, what advice would you offer to individuals looking to transition from academia to UX research, especially in terms of reshaping their resumes for the industry?

Darien: One crucial piece of advice is to revamp your resume to align with industry standards. Academic resumes differ significantly from those in UX research or other industries. Seek guidance from professionals in the field or career coaches who understand the industry's expectations. Structure, formatting, and the content of your resume play a crucial role in conveying your experiences effectively to industry professionals. Connecting with someone in the industry who can help you tailor your resume can be a game-changer in making a successful transition.

Brandon: Thank you for sharing that valuable advice. As we wrap up, is there anything else you'd like to share about your overall experiences or perspectives on UX research, emphasizing inclusivity or any additional tips for those interested in pursuing a career in this field?

Darien: I would emphasize the importance of networking and seeking mentorship within the UX research community. Connecting with professionals, attending industry events, and building relationships with experienced researchers can provide valuable insights and opportunities. Additionally, don't hesitate to reach out to career coaches or alumni for guidance. Embrace continuous learning and stay curious about emerging trends in the field. UX research is a dynamic and evolving space, and a proactive approach to professional development can contribute to a fulfilling and successful career.

Brandon: Thank you for sharing your wealth of insights and experiences. Your journey and perspectives will undoubtedly resonate with many aspiring UX researchers and contribute to fostering a more inclusive and informed community.

Darien: Absolutely, and a crucial aspect is translating your academic experiences into clear language that highlights your impact as a researcher. It's about showcasing your skills and contributions rather than just listing titles. Tailoring your resume for each job, emphasizing how your expertise aligns with the needs of the specific organization, is key. And yes, a UX career coach can be a valuable guide in navigating these nuances.